ScaledOn
Amazon policy change · July 27 2026

Is your catalog ready for Amazon's 75-character title limit?

Amazon is splitting titles into a 75-char title + 125-char Item Highlights field - and will auto-rewrite anything non-compliant. Upload two reports for a free audit of your catalog.

1. Brand Analytics › Search Catalog Performance (CSV)
Where do I find this report?
  1. In Seller Central go to Menu › Brands › Brand Analytics, then open Search Catalog Performance (requires Brand Registry).
  2. Set Reporting range to Monthly and pick the last full month.
  3. Make sure the marketplace is United States.
  4. Click Download › CSV and upload the file here - don't edit it first.
2. Advertising › SP Search Term Impression Share (CSV)
Where do I find this report?
  1. In the Amazon Ads console go to Measurement & Reporting › Sponsored ads reports and click Create report.
  2. Choose Sponsored Products › report type Search Term Impression Share, time unit Summary.
  3. Set the date range to the same month as report 1 (last full month).
  4. Run it, download the CSV, and upload it here as-is.

Your reports are stored securely and used only to generate your audit and follow-up recommendations.